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Marketing
Subject guide
This NSI Libraries online subject guide provides links to information available on the web. Some resources require a DET username and password. Don’t know your DET username and password? Contact your College Student Administration or your teacher.
Subject web links |
Associations
Advertising Federation of Australia
Australian Market and Social Research Society
Australian Marketing Institute
Marketing Association of Australia and New Zealand
Public Relations Institute of
Australia
Links
All about marketing
by the Free Management Library
ACNeilson
Reports on trends and insights in Australia
Business services
TAFE Studylinks
Know this
A comprehensive site on many aspects of marketing
Marketing Internet subject links
Link collection by
Holmesglen Institute of TAFE
tutor2u - Free marketing study resources
Learn about branding, consumer behaviour, competitor analysis, pricing, segmentation, marketing research and planning and more.
Directories and portals
Intute: Marketing and communications (UK based)
BUBL link:Marketing
Google directory to marketing and advertising
Yahoo Directory - Market Research
Marketing Research Portal
Related subject guides
Media and communication
Small business
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Government information
Advertising Standards Bureau
Australian guidelines for electronic commerce
Austrade
Information about Australia's export industry and services for exporters.
Corporations an Markets Advisory Committee
Market research & statistics (Includes Marketing plan guides)
Provided by business.gov.au - a gateway to government information and services
Legislation, statistics and standards
Legal Research Links
Compiled by the High Court of Australia provides access to resources such as Australasian Legal Information Institute (AustLII) and the Australian legal information gateway WebLaw which includes the categories Corporations law and e-Commerce law.
Australian economics statistics
by Reserve Bank of Australia
Australian social trends
Provided by the Australian Bureau of Statistics
Statistics Australia (University of Adelaide Library)
Australian Standards Online
This subscription service gives TAFE NSW students access to over 6,500 ull-text Australian standards. Search for relevant Australian standards by visiting Australian Standards Online.
Full-text access only available in your NSI Library (For downloads USB drive required) - contact your librarian.
Standard Number e.g.
AS ISO 20252-2007 Market, opinion and social research -
Vocabulary and service requirements
HB 345.1-2009 Business performance tools - Market research
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eJournals & eBooks |
eJournals
Freely available journals
• Marketing bulletin
• Nilewide
• Reveries
EBSCOhost
Click the link of one of the selected journals or the database link. Log in using your DET username and password.
Business Source Premier
• Advertising industry profile: Asia-Pacific
• Australian journal of management
• B&T magazine
• Journal of international marketing
• Journal of marketing research (JMR)
• Marketing bulletin
• Media: Asia's media & marketing newspaper
Gale Cengage Learning
Click the link to the databases or one of the selected journals. Log in using your DET username and password.
Gale databases
• Brandweek
• Consumer Confidence Survey
• Market Asia Pacific
• Marketing to women:
addressing women and women's
sensibilities
• Marketing week |
eBooks
Click the link of any of the examples and then click on "URL". Log in using your DET Username and password.
NetLibrary
Over 40 eBooks related to marketing are available in NetLibrary e.g.
• Contemporary research in e-marketing
• From idea to profit: how to market innovative products
• Key marketing skills: strategies, tools and techniques for
marketing success
• Market-driven thinking: achieving contextual intelligence
• Market research in practice: a guide to the basics • Marketing without advertising
• The one-day marketing plan: organizing and completing a plan
that works
eReference
Free eReference
Glossary of marketing terms
by the Marketing Association of Australia and New Zealand
Marketing dictionary
by Monash University
Marketing dictionary
by the American Marketing Association
Oxford Reference Online - Premium
Log in using your DET username and password with EDU\ in front of your username. Once you have logged into the database, click on Subjects & Books and go to Economics & business.
Oxford Reference Online
• A dictionary of business and management
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Databases covering marketing subjects
Here is a selection of subject specific databases provided. For the full list of general databases and regarding instructions go to the eResources Portal.
| Name |
Description |
Access |
| ABS |
Australian Bureau of Statistics (ABS) website. Includes statistics and some analysis of information from the National Census and other sources. Allows for the creation of local area profiles.
http://www.abs.gov.au/ |
Freely available |
| ANZRC |
Australia/New Zealand Reference Centre - EBSCO's searchable database provides full text, and index access to many local and international magazines, newspapers and reference books. Most general subjects are covered including business and marketing. |
DET username and password required. |
| MasterFile Premier |
This multi-disciplinary database provides more than 1,750 general reference publications with full text information. Covering virtually every subject area of general interest. |
DET username and password required. |
Business Source Premier |
Business Source Premier (BSP)is one of the industry’s most used business research database, providing full text for more than 2,300 journals. Full text coverage is provided in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. |
DET username and password required. |
| Gale databases |
Gale databases provide access to periodical and news information on a diverse set of topics. The sub-collection General OneFile includes over 6,300 full-text titles and 400 newspaper services (a total of more than 11,000 titles). Also included in the subscription are the 'General Reference Centre Gold', the 'Environmental Studies and Policy Collection' and the 'Tourism, Hospitality and Leisure Collection'. |
DET username and password required. |
| Kompass |
Kompass worldwide contains 2.3M companies in 66 countries referenced by 57.000 product & service keywords 860.000 trade names and 4.6M executive name.This freely available version does not include advanced search features and only provides brief company profiles.
http://www.kompass.com |
Freely available
(Register to get access to the full list of companies) |
| MarketLine |
MarketLine offers a comprehensive collection of company, industry and country information. MarketLine products include:
- Industry profiles for 50,000 public and private companies
- Country profiles presenting easy-to-digest summaries and standardized data
- Key macro-economic, social, demographic and industry statistics for 215 countries
- News, comment and analysis on the latest business developments
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Students: use your DET username and password with EDU\ in front of the username (e.g. EDU\john.smith).
Staff: use your network username and password with NSI\ in front of the username (NSI\jsmith). |
NetLibrary
eBooks |
NetLibrary provides full-text access to a wide range of online books, including business and management. This collection includes more than 40 eBooks on marketing . |
DET username and password required. |
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Catalogues
The NSW TAFE Library catalogue lists all the resources held in NSW TAFE libraries. You can search by keyword, author, title and subject and also limit searches to specific types of materials and specific college libraries. The catalogue has links to, and the addresses and contact details of, all individual NSW TAFE Libraries.
Subject headings
Catalogue links to some marketing subjects and availability through NSI Libraries are listed below. Please note: the search results are limited to items available in NSI Libraries. Do a new search if you want to find items held by your local library or to get results for all TAFE NSW Libraries.
Macquarie University Library
Macquarie University Library has an extensive collection of resources in the marketing area. NSI has a reciprocal borrower's agreement with Macquarie University ($44 per calendar year). Please ask your NSI library staff for details on how to access this service.
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Last updated: 17.08.2009
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