Marketing

Subject guide

This NSI Libraries online subject guide provides links to information available on the web. Some resources require a DEC username and password. Don’t know your DEC username and password? Contact your Campus Student Administration or your teacher.

Subject web links

 

Associations

The Communications Council

Bringing together the AFA, AWARD and the Account Planning Group

Australian Market and Social Research Society

Australian Marketing Institute

Marketing Association of Australia and New Zealand

Public Relations Institute of Australia

Links

All about marketing

by the Free Management Library

ACNielsen
Reports on trends and insights in Australia

Business services

TAFE Studylinks

Know this

A comprehensive site on many aspects of marketing

Marketing Internet subject links

Link collection by Holmesglen Institute of TAFE

tutor2u - Free marketing study resources

Learn about branding, consumer behaviour, competitor analysis, pricing, segmentation, marketing research and planning and more.

 

Directories and portals

Intute: Marketing and communications (UK based)

BUBL link:Marketing

Yahoo Directory - Market Research

Marketing Research World

 

Related subject guides

Business and management

Media and communication

      Small business

 

Government information

Advertising Standards Bureau

Australian guidelines for electronic commerce

Austrade
Information about Australia's export industry and services for exporters.

Corporations and Markets Advisory Committee

Market research & statistics (Includes Marketing plan guides)

Provided by business.gov.au - a gateway to government information and services

 

Legislation, statistics and standards

Australasian Legal Information Institute (AustLII)

Australian economics statistics

by Reserve Bank of Australia

Australian social trends

Provided by the Australian Bureau of Statistics

Legal Research Links

Compiled by the High Court of Australia

Statistics Australia (University of Adelaide Library resource guide)

 

Australian Standards Online

This subscription service gives TAFE NSW students access to over 6,500 ull-text Australian standards. Search for relevant Australian standards by visiting Australian Standards Online.

Full-text access only available in your NSI Library (For downloads USB drive required) - contact your librarian.

Standard Number e.g.

AS ISO 20252-2007 Market, opinion and social research -

                                    Vocabulary and service requirements

HB 345.1-2009          Business performance tools - Market research

   eJournals & eBooks

 

eJournals

Freely available journals

EBSCOhost

Click the link of one of the selected journals or the database link. Log in using your DEC username and password.

Business Source Complete

 

Case studies

 

Gale Cengage Learning

Click the link to the databases or one of the selected journals. Log in using your DEC username and password.

Gale databases

 

eBooks

Log in to selected eBooks using your DEC username and password. Over 40 eBooks related to marketing are available in eBooks on EBSCOhost e.g.

eReference

Free eReference

Glossary of marketing terms by the Marketing Association of Australia and New Zealand

Marketing dictionary by Monash University

Marketing dictionary by the American Marketing Association

EBSCOhost

Log in using your DEC username and password.

Oxford Reference Online - Premium

Log in using your DEC username and password with @edu at the end of your username. Once you have logged into the database, click on Subjects & Books and go to Economics & business.

Oxford Reference Online

  • Dictionary of business and management
  • Dictionary of marketing

TVnews via Equella

Log in to TVNews via Equella or to the following video using your DEC username and password.

Data treasure trove: the direct marketing industry embraces social media and generates som $11 billion a year

 

vLearn via Equella
Login to vLearn via Equella or the listed videos using your DEC username and password.

 

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   Databases covering marketing subjects

Here is a selection of subject specific databases provided. For the full list of general databases and regarding instructions go to the eResources Portal.

Name Description Access

Australian Bureau of Statistics (ABS) website. Includes statistics and some analysis of information from the National Census and other sources.  Allows for the creation of local area profiles.

http://www.abs.gov.au/

Freely available

Academic Search Complete is a comprehensive scholarly, multi-disciplinary full-text database, with more than 8,500 full-text periodicals, including more than 7,300 peer-reviewed journals.The database is updated daily.

DEC username and password required.

Australia/New Zealand Reference Centre - EBSCO's searchable database provides full text, and index access to many local and international magazines, newspapers and reference books. Most general subjects are covered including business and marketing.

DEC username and password required.

 

Business Source Complete

Business Source Complete (BSC) is a business research database, providing full text a large number of journals. Coverage is provided in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

DEC username and password required.

eBooks on EBSCOhost

eBooks on EBSCOhost provides full-text access to a wide range of online books, including business and management. This collection includes more than 40 eBooks on marketing.

DEC username and password required.

Gale databases provide access to periodical and news information on a diverse set of topics. The sub-collection General OneFile includes over 6,300 full-text titles and 400 newspaper services (a total of more than 11,000 titles). Also included in the subscription are the 'General Reference Centre Gold', the 'Environmental Studies and Policy Collection' and the 'Tourism, Hospitality and Leisure Collection'.

DEC username and password required.

Kompass worldwide contains 2.3M companies in 66 countries referenced by 57.000 product & service keywords 860.000 trade names and 4.6M executive name.This freely available version does not include advanced search features and only provides brief company profiles.

http://www.kompass.com

Freely available
(Register to get access to the full list of companies)

MarketLine Advantage offers a comprehensive collection of business profiles such as:

  • 31,000+ company profiles incl. 2,700+ SWOT
  • 6,500+ industry profiles incl. Porters Five Forces scorecards
  • 100+ country profiles
  • 80+ up-to-date case studies  

It also gives you access to country statistics, market data analytics, financial deals (monthly) and company financials & top ten industry players guide as well as news and opinions (live feed).

Students: use your DEC username and password with @edu at the end of the username (e.g. john.smith@edu).

Staff: use your DEC username and password with @det at the end of the username (eg john.smith@det).

This multi-disciplinary database provides more than 1,750 general reference publications with full text information. Covering virtually every subject area of general interest.

DEC username and password required.

ProQuest Central provides access to a set of databases containing more than 125 billion digital pages covering arts, literature, social science, general reference, business, science, technology, and medicine. ProQuest includes the world's largest digital newspaper archive including ANZ Newsstand and periodical databases comprising the output of more than 9,000 titles.

DEC username and password required.

vLearn via Equella

160+ vLearn videos are now available via Equella.
Subject areas covered are business, career development, hospitality & food services, anatomy, beauty services, child studies, customer service, English language, health & safety, history, HRM, nursing, nutrition, sport & recreation, tourism and more.

Only for NSI students & staff.

DEC username and password required.

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   Catalogues

The NSW TAFE Library catalogue lists all the resources held in NSW TAFE libraries. You can search by keyword, author, title and subject and also limit searches to specific types of materials and specific college libraries. The catalogue has links to, and the addresses and contact details of, all individual NSW TAFE Libraries.

Subject headings

Catalogue links to some marketing subjects and availability through NSI Libraries are listed below. Please note: the search results are limited to items available in NSI Libraries. Do a new search if you want to find items held by your local library or to get results for all TAFE NSW Libraries.

 

 

Advertising

 

Market segmentation

 

Business communication

Market surveys

 

Business ethics

Marketing

 

Communication in marketing

Marketing -- Australia

 

Consumer behavior

Marketing research

 

Customer services

Public relations

 

Direct marketing

Selling

 

Internet marketing

Target marketing

Macquarie University Library

Macquarie University Library has an extensive collection of resources in the marketing area. NSI has a reciprocal borrower's agreement with Macquarie University ($44 per calendar year). Please ask your NSI library staff for details on how to access this service.     

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Last updated: 13.05.2013